I was reading about "grassoline" this morning and it really intrigued me. Grassoline referred to the ethanol resulting from cellulosic fermentation of switchgrass. This is typical of the information I come across on renewable energy - it is smart, interesting and compelling - it really grabs you.Information on energy conservation and efficiency...well not so much. This information is often technical, detailed, and hard to digest. An engineer friend of mine said that conservation just isn't sexy - and I agree, we are almost programmed to consume to reflect our prosperity and rich is sexy. How can we change our view on conservation?
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